Your brand is the verdict people reach before they know you. I build identities that are distinct enough to be yours and flexible enough to grow with you.
What's in the bag
01
The logo is the shortest thing that can be said about your business. It has to work small and large, in print and on screen.
I show you several directions and work out the one you choose. You make the decisions, the proposals come from me.
02
Colours and typefaces shape how your business comes across, long before anyone reads a word.
The selection follows what you stand for, not the fashion of the year.
03
A visual system makes sure that website, business card and signage look like the same business.
The system is created together with the website, so that it is really used day to day.
04
Brand guidelines record how your brand is used, so that it stays right when others work with it.
Short and usable: as much as someone will actually look up.
05
How you speak is part of the brand. A clear tone and a few recurring messages make you recognisable.
First I listen to how you talk about your business yourself. The tone comes from that, not from a template.
