
rheinklar
A complete digital presence for a premium property-caretaking company in Basel, brand identity, Next.js site and SEO foundation, with transparent service packages and a lead funnel for property managers.
How I helped:
- Service-Pakete
- Lead-Magnet
- Local SEO
- Schema.org
- Client
- rheinklar Hauswartung
- Field
- Web Design · SEO · Branding
- Year
- 2026
- Website
- rheinklar.ch
A partner, not a supplier
Brief
A new caretaking company in Basel wanted to stand apart from the usual property services: not an interchangeable supplier, but a partner that thinks like a property manager. Its audience, professional property management firms, expects reliability, documentation and predictable costs, not marketing phrases.

Promises, in writing
Approach
I developed a calm brand in deep navy and built a Next.js one-pager: clear service packages, response times committed to in writing, a sample report to download as a lead magnet and a structured enquiry flow. Plus an SEO foundation and structured data for Northwestern Switzerland.





Deliberately different, locally
Result
A site that shows the company's standard at a glance. Enquiries from property managers come in through the sample report and the contact form, and the brand deliberately feels different locally.
Reach out«Die Planung lief von A bis Z schnell und kompetent. Überrascht hat mich die Expertise, mit der hier Kreativität und Technik zusammenkommen.»
Silvan
CEO, rheinklar Hauswartung
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